SERVIR PLUS

ServirPlus, led by Bruno Laurin, provides workplace health services. The mandate covered modernising the web presence and producing video for a workplace vaccination awareness campaign.

A vaccination awareness campaign speaks to two people at once: the employer who decides and the employee who accepts or declines. A message that convinces the first often hardens the second. The work therefore focused on tone before content. Inform without pressure, present the workplace service as a convenience offered rather than an instruction given, and leave the decision with the person. The video production carries that tone, and the site's modernisation gives the company the credibility the subject demands.