OVERVIEW
John Guidry has practised criminal law in the Orlando area of Florida since 1993. The mandate covers management of his Google Ads campaigns and his content strategy.
THE BRIEF
John comes in with an already solid digital presence, built over three decades of practice and a YouTube channel he runs himself. The mandate is not to build an audience but to put the existing one to work. In criminal defence, the search is urgent and the intent is explicit: someone has just been arrested, or a family member has. The Google Ads campaigns target those precise moments rather than general awareness. The content strategy builds on what John already does well, explaining criminal law in plain terms, and organises it to serve both search visibility and the person trying to understand their situation.
VISUAL STORY
