OVERVIEW
Quoti, founded by Pierre-Olivier Noël, is a mobile app for residential services contractors. The mandate supported the launch through video content production.
THE BRIEF
Launching an app poses a problem few products have: nobody knows what it does until they open it, and nobody opens it until they know what it does. Video content breaks that loop. Rather than describing the app, it shows it in use. The contractor sees the gesture he would make himself, on his own phone, in his own day. Several explanatory segments were produced to make the process intuitive before installation, shortening the distance between curiosity and first use.
