OVERVIEW
Roll Out Racks builds industrial storage systems. The mandate covered the development of their new brand identity.
THE BRIEF
Industrial storage is bought on reliability and compared on spec sheets. An identity that is too expressive rings false there; an absent one leaves the product to compete on price alone. The identity was therefore built on solidity rather than effect. A system that works as well on a technical catalogue as on shop-floor equipment, on a quote as on a truck. This was an identity-only mandate, with no site or campaign, and it was treated as such: deliver a system the company can apply itself, everywhere, without us.
VISUAL STORY
