OVERVIEW
Pacini Granby is a location in the Pacini restaurant network. The mandate combines video production, social media management and digital campaigns.
THE BRIEF
A location inside a national banner has little room: the identity is set elsewhere, and chain advertising speaks to all of Quebec without speaking to Granby. All the work therefore goes into what stays local, the people at the location, the room, what happens in Granby and nowhere else. It is the one thing the banner cannot produce on the restaurant's behalf. Video content feeds social media, and Google campaigns target the customers' actual travel radius rather than a theoretical market.
VISUAL STORY
