OVERVIEW
Northview Capital, led by Louis Bouchard, offers financial products. The mandate covered Meta advertising campaigns and video editing.
THE BRIEF
In financial products, advertising runs into legitimate distrust. A promise of returns closes the door faster than it opens it. The work therefore centred on the video segments, where Louis explains things himself. The editing serves that logic: keep the argument, cut what dilutes it, and let the person come through rather than the product. Meta campaigns distribute those segments rather than a conventional advertising message.
VISUAL STORY