OVERVIEW
Marc Dargis works in financial products and co-hosts the Investi avec Derek podcast. A mandate spanning more than two years, covering the website, automations and advertising campaigns.
THE BRIEF
Financial products don't sell on first contact. Between the moment someone notices an ad and the moment they accept a meeting, there is a distance advertising alone does not close. The mandate was therefore built around duration rather than campaigns. The site to establish credibility, automations to hold the thread between first contact and decision, Meta campaigns to feed the top of the path. Two years of working together, which meant adjusting from real data rather than assumptions, rare in this sector, and the thing that mattered most.
VISUAL STORY
