LES IMPORTATIONS ALAIN

Les Importations Alain, led by Marie-Ève Aubert, has supplied esthetics products and equipment in Quebec for over forty years. A multi-year partnership covering e-commerce, content, social media and relationship marketing.

Forty years in business means accumulated systems that don't talk to each other. The work started there, migrating the accounting system, before touching anything visible. The e-commerce site was rebuilt for a specific audience: estheticians ordering mid-day, between clients, with neither the time nor the patience to browse. Simple and fast rather than rich. The Coaching Alain YouTube channel is the most distinctive part of the mandate. Marie-Ève shares segments aimed at esthetics professionals. It is not advertising in disguise: it is training, and it is what establishes the company as a reference rather than just a supplier. The rest holds the relationship over time, monthly email and SMS campaigns, blog articles for organic search, social media. In a market where estheticians reorder regularly, retention is worth more than recruitment.