OVERVIEW
DR Immobilier is a real estate brokerage team. The mandate focused on generating buyer and seller leads through digital campaigns.
THE BRIEF
In real estate, leads are not what's scarce. Qualified leads are. A campaign that brings volume without intent costs more in broker time than it returns in commission. The campaigns were therefore built around two distinct intents: the person considering selling and the person looking to buy. Those are two moments, two messages and two paths, and treating them together dilutes both. They are also brokers from the neighbourhood we grew up in. A local mandate, in a market we know first-hand.
VISUAL STORY
