EXCECO CONSTRUCTION

Exceco Construction, led by José Calle, works in residential construction. The mandate was to turn a brochure site into a lead generation tool, supported by advertising campaigns.

A construction site that only shows job-site photos does nothing for the business. The starting point was to make it useful: capture demand, qualify it, and bring it to José ready to handle. The site includes an AI-powered quote estimator. A prospective client gets an order of magnitude immediately, which filters out off-budget enquiries before they consume a site visit, and gives the remaining ones a concrete starting point. Over the first summer of Meta campaigns, roughly $2,200 in ad budget accompanied more than $36,000 in closed sales. A single season's result, in a local market, not an average to expect everywhere.