OVERVIEW
MBI Juris is the firm of Me Frida Madzinste. The mandate is part of our offering built for Quebec law firms: digital campaigns, CRM, automations, social media and educational video segments.
THE BRIEF
The professional code of conduct for lawyers prohibits promises of outcome, testimonials and claims of superiority. A firm cannot differentiate through what it promises. Only through what it explains. The educational video segments start there. They answer concrete legal questions without offering personalised advice: the person understands their situation, and knows whether they need a lawyer. It is permitted, it is useful, and it builds a trust no advertising can buy. Google and Meta campaigns target searches where intent is explicit. The CRM and automations reduce missed appointments and follow up with prospects who did not respond right away.
VISUAL STORY
