HORMETA CANADA

Hormeta Canada distributes high-end Swiss skincare in Quebec. The mandate covered an e-commerce site, visual production, social media and email marketing.

Selling high-end skincare online poses a specific problem: the customer can neither handle the product nor speak to an advisor. Without that contact, she hesitates between products she has no way of telling apart, and leaves. The site therefore includes a quiz that recommends products based on the person's actual needs. It replaces, imperfectly but usefully, what an in-store advisor does: narrowing the choice to three justified options rather than presenting thirty. The rest of the mandate supports the same chain, visual production to give the product the presence it has in hand, social media to keep the brand present between purchases, email to bring the customer back at renewal, and Google campaigns to capture searches by product name.